+128%Trial signups
-34%CAC
+52%Trial-to-paid
0.6sLoad time
The challenge
Lumen had strong product-market fit but a marketing site that converted poorly and made every ad rupee work too hard.
Our approach
A fast, story-led site with a rebuilt trial funnel and tightly-targeted paid programme aligned to activation, not just clicks.
The results
Trial signups rose 128%, CAC dropped 34%, and trial-to-paid conversion improved 52%.
More work
Related case studies.
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